Monthly Archives: March 2018

Smile and Watch the World Respond Positively to You

An old Chinese proverb says that a person without a smiling face should not open a shop. Another version of that same Chinese philosophy says that you should have a smile that would bring a good price in the marketplace.

Would others say that you should open a shop? Would they offer a good price for your smile? Would you rather be a beacon of light or a messenger of darkness?

I once attended a lavish party where everyone was very well dressed. I noticed one particular lady, obviously wealthy by the size of her jewels, standing alone. She had apparently spent a lot of money on her exterior. However, the frown on her face explained why no one seemed interested in talking with her. This lady obviously didn’t realize that her face said much more than her jewelry.

Someone, whether male or female, can appear to be quite attractive physically. However, without a smile, that attractiveness is quickly lost. On the other hand, I’ve often noticed someone who wasn’t especially attractive getting the attention of everyone around them. The big reason was an easy and glowing smile.

I was in a crowded waiting room of a doctor’s office some time ago. Everyone seemed lost in their own thoughts. A lady walked in with a cute baby. As she sat down, the baby looked at the people around him and simply smiled. Several of the adults instinctively smiled back at the baby. Before long, everyone in that waiting room was smiling at the happy baby. The entire atmosphere of the room was uplifted by that baby’s smile.

My mother, may she rest in peace, had a captivating smile. She built a large and highly successful children’s nursery in the Midwest with her personality, her charm and her ability to make people like her. When a parent walked in the door, whether an existing or new client, she greeted them with a warm smile and an enthusiastic “welcome!”

Dale Carnegie says, in the book How to Win Friends and Influence People, that actions speak louder than words, and that a smile says that you like the other person. That they make you happy. That you are glad to see them.

Want to be happier and more successful? SMILE at everyone you see. If you’re not used to smiling, experiment for one week. Smile warmly at everyone around you. Be a beacon of light and it will shine back on you in a most marvelous way. I challenge you, for a week, to have a smile that would bring a good price in the marketplace!

A Lot More Than Jewelry and Belts

We start on the premise that you’ve got your clothes wardrobe right. Now you need to match your accessories to complete the look.

Let’s start with shoes. Before you start worrying about the latest fashion, think of your preferred style because anything that you can pull off well is great fashion. And this applies to shoes the most since shoes are directly related to comfort. For instance, if you are not comfortable with stilettos there’s no point wearing them just for the sake of fashion. Once you decide what you would be comfortable in the most – think of the style that matches your dress. You should not choose to wear handcrafted booties with a chic A-line dress or any other combination as weird as that.

After shoes the most important fashion accessory affecting your look is your jewellery. Wear matching jewellery with every dress. The concept of your momma-gifted-gold-jewellery is so passé. Don’t get me wrong, it’s still great for keepsakes and looks great when worn on an occasion that calls for it, but you just cannot wear the same earrings daily with every dress. That’s so not fair. Anyways, when it comes to jewellery follow the golden rule – your jewellery cannot be more or less – it needs to be just right. For instance, avoid a necklace with chandelier earrings to keep away from too dressy. Or a ridiculously oversized ring and chandelier earrings might be the only jewellry you wear or something else completely. The trick is your jewellery needs to compliment your overall look and not steal the show. And remember gaudy is not always classy.

Then come to your hand bag. Not many of us consider a hand bag as a fashion accessory but there’s where we have been wrong. Right? I mean while as a woman I feel almost naked without a bag, I also need to realize that my hand bag would add to my overall look. Look for a handbag that’s the latest in trend. For instance the current trend is oversized hand bags. Go grab one. Have at least 2-3 hand bags in different styles for your daily use. And be sure you change your bag to match your style.

Jewelry and Diamond Stores

It often can be said that image is everything. Clothes make the man or women. Diamonds and gemstones may be accessories. Fixtures, their choice and professional presentation mold the jewelry or diamond gemstone store into its final image and provide the basis for sales and reinforcement of sales in any customers’ eyes and mind. Who needs post cognitive dissonance when it comes to sales in 2009 and on into 2010?

Fixtures into – showcases and lighting – are than also runs or minor thoughts for any store. Fixtures for a jewelry store are just plain basic essentials. They constitute and create the essential elements of image and overall marketing and lay the basis for marketing plans and implementation.

If you walk into what will strike you as a well put together jewelry or gemstone outfit – whether it is a newer “big box’ variety, a mall operation or a smaller independent of family run operation, in most cases it will come down to good choice of fixtures and display.

Yet many jewelers simply do not put much emphasis into these areas. They are either too buy or apply “false economy”. Often, retail stores attract customers in their own image. It is like a mirror. A poorly marketed store often attracts what might be considered inferior customers -when it comes to the bottom line of sales and profits. Many in the jewelry trade both purchase and source the entirely wrong type of store fixtures, cannot find adequate or appropriate suppliers in the trade, or downright scrimp. After all it might seem that a penny saved is a penny earned. Not so in the luxury accessories markets- diamonds, gemstones and jewelry. If you expect your customers to ante up several notches to more luxurious products, up several points and the scale, and you do not provide adequate support in terms of making them feel comfortable about their purchases, in the right settings how do you expect them to shell out the cash. And as well for your retail or even wholesale operation to make money.

Sure there are some customers who wish to purchase discount or even “distressed” goods thinking that they got the buy of a lifetime, thinking that any luxury digs come out of their pocket, that these costs have to be picked up somewhere – in this case from their pocketbooks. Yet these clients are a small portion of the buyers that you will meet in your lifetime. On top of that these are not the customers and clients that marketing empires are built upon. There are some clients who prefer to deal with a New York diamond wholesale in a tiny, unlit back room. However there are not many of these all in all and you cannot make a living off these.

People want to be reassured when they buy luxury goods, especially those in small packages for the money – for example luxury brand name watches or gemstones. People could buy sugar water – yet they insist on a brand name product like that of a cola drink brand. They could put their money under the mattress, or store it at a small bank – yet banks go out of their way to build giant solid imposing buildings all to convince customers that their money is safe and that the firm is substantial. Bankers after all are not known for spending money and funds frivolously.

In summary if you want your retail jewelry or diamond trade store to do well, take the time, effort and added costs to focus on store fixtures as a means of creating proper image and ambience. Fixtures do not cost, they pay.

Trendy Jewelry and Attire For Fashion

Every individual has a burning desire to look gorgeous and the innovative fashion designers are making it possible for them. Now there is not much hindrance to get trendy looks for fashion crazy people. Everything one can imagine is available in the market. The magic of fashion has spread all over the world in big ways. Those days are gone when common people could only watch delightful dresses in the movies and dreamt to possess them. The large clothing industries have made it possible to buy expensive and trendiest dresses and jewelry for the common people. Now every individual can have what he wishes.

Jewelry, latest dresses, hand bags and shoes have become integral part of fashion. Sparkling ornaments especially are very important accessory in a girl’s outfit. A matching hand bag along with balanced clothing and jewelry accentuate the beauty of women. In the previous years ornaments were supposed to be adorned by adult women, but nowadays the trend has taken a new direction and jewelry has lured teenage girls a lot. Now days, ornaments are not only worn on formal occasions but also in regular routine. Jewelry loving women are lured by the latest designs and cannot resist its charm and elegance.

Apart from fashion, a precise clothing and ornament also meets the cultural and social significance. For instance, long white dress along with white or silver color trinkets has a specific significance in marriage parties. Different religions and cultures have different dressing sense. Some people wear heavy trinkets as a status symbol while others wear it to enhance their beauty. Clothing and ornaments also differentiates the gender, marital status, status in society and religion. Mostly, Asian women can be seen in heavy jewelry while western men and women use it in special occasions only. Asians love to wear lightweight trinkets in informal cases. Men usually wear thin gold chains to provide a glamorous look.

As the society has become more fashion oriented these days the old traditional clothing has changed a bit. People tend to wear comfortable dresses instead of traditional dresses and they don’t care much about the prices of the dresses and trinkets. This is the main reason that we see Chinese made garments sold heavily in Europe or other parts of Asia. Nowadays people are reluctant to adopt dressing senses from any part of the world provided it attracts them. They just want to be more comfortable and beautiful.

The clothing industry has made it easier to purchase any dress or trinkets through online stores. Now customers simply have to place an order through their site for the home delivery at their sites. This has saved a lot of time and money of the people who love to possess their favorite dress. Special offers and discounts are provided on wholesale shopping, which makes this method of shopping the most preferred these days. People can view the item on the internet, compare its price on various sites and can order the product whenever they wish.